The Reaching Beyond Our Borders Box Titled "Playing the Name

The Reaching Beyond Our Borders box titled "Playing the Name Game" explains:

A) the importance of reality TV, and the various TV programs that have become international phenomena.
B) the procedure a business goes through to register its domain name.
C) how the positive appeal of a name can go a long way.
D) how it is important for businesses to play a name game with their customers. A company should produce a product and give it a different name in each country where it is sold.