Harper is a sales rep for an eyeglass company. The company is always on the cutting edge of trendy designs. In her job, she frequently relies on the marketing department to provide her with information and materials. When using customer satisfaction to judge the success of their company, Harper's managers should:

Question

Quizplus · Accepted Answer

Harper may not be an external customer, but she is still a customer of the company's marketing department. As a sales rep, she relies on their materials and information to do her job effectively. Therefore, her satisfaction should be taken into account when evaluating the success of the company's marketing efforts. Additionally, keeping internal customers satisfied can lead to higher morale and productivity, which can ultimately benefit external customers too.

Harper Is a Sales Rep for an Eyeglass Company