Customers who shop on Amazon find it helpful to read the customer reviews associated with products that others have purchased. After making a purchase, the customer can go to Amazon's website and post his/her opinion of the product recently purchased. This strategy not only assists other customers with their decision making, it helps Amazon react more quickly to the performance of the products it sells. Which of the following statements attests to the value of this service?
A) This action provides for complete transparency of company financial performance.
B) This action supports a key criterion of the control function: the measurement of customer satisfaction.
C) This action provides for better tactical planning, particularly the budgeting process.
D) This action supports the premise of recruiting, hiring, and motivating the employees who believe in social media and other ways to reach customers.

Question

Quizplus · Accepted Answer

The customer review service allows for measurement of customer satisfaction, which is an important criterion of the control function. It helps Amazon understand how well their products are performing and make changes accordingly.

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