Glamour Gal is a popular cosmetics company. Although it is gaining in popularity among younger women, its promotional strategy continues to focus on the shadow-free finish that it produces on almost any skin type. Due to the fact that its industry faces monopolistic competition, the company knows that it must continue to differentiate itself from the competition.

Question

Quizplus · Accepted Answer

Monopolistic competition means there are many competitors in the market, each offering slightly different products. By focusing on the shadow-free finish, Glamour Gal is attempting to differentiate itself from competitors and make its brand stand out.

Glamour Gal Is a Popular Cosmetics Company