Supermarket chains exercise considerable power over manufacturers because of _______.
A)the lack of retail concentration
B)the lack of other viable distribution channels
C)their enormous buying capabilities
D)their global reach

Question

Quizplus · Accepted Answer

Supermarket chains have enormous buying capabilities due to their size, which gives them bargaining power over manufacturers. This bargaining power allows them to negotiate lower prices and better terms, which in turn can affect a manufacturer's profitability.

Supermarket Chains Exercise Considerable Power Over Manufacturers Because of _______