Channel management decisions involve which of the following?
A)The selection of distributors, which shorten the supply chain as much as possible, making it more efficient and effective
B)The selection and evaluation of channel members, so that distribution margins are minimized, thus derives our ability to keep our prices low
C)The selection, motivation, training and evaluation of channel members and managing conflict between producers and channel members
D)The selection, motivation, training and evaluation of retail outlets which stock our product

Question

Quizplus · Accepted Answer

Channel management decisions involve all of the choices listed, but the most comprehensive option is C, which includes the selection, motivation, training, and evaluation of channel members, as well as managing conflict between producers and channel members. A is too narrow in focus, only considering the selection of distributors. B is focused solely on minimizing distribution margins, which is not the only consideration in channel management. D is too specific, only considering retail outlets and not all channel members.

Channel Management Decisions Involve Which of the Following