Convenience stores may try and gain purchasing power similar to supermarket chains by adopting which of the following strategies?
A)Form an administered vertical marketing system with a manufacturer
B)Join a buying group
C)By arranging exclusive distribution rights with manufacturers
D)All of the above are appropriate strategies

Question

Quizplus · Accepted Answer

Joining a buying group allows convenience stores to pool their resources and increase their purchasing power, giving them greater bargaining power with manufacturers and suppliers. Forming an administered vertical marketing system and arranging exclusive distribution rights are also potential strategies, but they are more complex and difficult to implement, especially for smaller convenience stores.

Convenience Stores May Try and Gain Purchasing Power Similar to Supermarket