Companies that combine low prices with heavy promotional expenditure are practicing which of the following?
A)Rapid penetration strategy
B)Slow skimming strategy
C)Rapid skimming strategy
D)Slow penetration strategy

Question

Quizplus · Accepted Answer

A rapid penetration strategy involves offering low prices combined with heavy promotional expenditure to quickly capture a large share of the market. This approach is often used by new entrants or companies looking to expand their market share.

Companies That Combine Low Prices with Heavy Promotional Expenditure Are