Strong brands can have positive effects on consumer perceptions and preferences and this in turn leads to brand _______, where satisfied customers continue to purchase a favoured brand.
A) lethargy
B) loyalty
C) costs
D) differentiation
Correct Answer:
Verified
Q35: Strong market-leading brands are rarely the cheapest
Q36: Brands provide consumers with the opportunity for
Q37: Brands reduce the risks associated with purchase
Q38: The character of the brand described in
Q39: Legal protection for a brand name, brand
Q41: Which of the following is an advantage
Q42: Which of the following is an example
Q43: Brand extension is which of the following?
A)The
Q44: Which of the following is an example
Q45: Brand stretching is which of the following?
A)The
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