Why are "perceptual maps" used?
A)To assess how a consumer processes information
B)To assess positioning strategies within retail stores
C)To assess creative adverts
D)To assess strategic moves for a brand

Question

Quizplus · Accepted Answer

Perceptual maps are used to assess strategic moves for a brand by visually representing how consumers perceive and rank products, brands or attributes in a particular market. It helps companies understand the market positioning of their products and make strategic decisions for gaining a competitive advantage.

Why Are "Perceptual Maps" Used