Although marketing research is an important vehicle by which organizations can learn more about their customers, its reputation is being sullied by the prevalence of _______ surveys and other questionable practices.

Question

Quizplus · Accepted Answer

Bogus surveys and other questionable practices damage the credibility of marketing research, making this the most fitting choice. Valid surveys are not damaging to the reputation of marketing research, and proprietary and bonus surveys are not inherently negative.

Although Marketing Research Is an Important Vehicle by Which Organizations