Marketing research specialists can use a variety of sophisticated research methods to try to reveal rational and _______ motive drivers which can form the basis for the design and implementation of appropriate marketing campaigns.

Question

Quizplus · Accepted Answer

"Deep-seated" refers to motives that are deeply ingrained and often subconscious, which would provide valuable insights for marketing research specialists. "Wide-seated" and "shallow-seated" are not commonly used terms in this context, and "cold-seated" does not make sense in this context.

Marketing Research Specialists Can Use a Variety of Sophisticated Research