The marketing research industry is a huge one, estimated to be worth over $39.08 billion globally in 2012 and $15.64 million in Europe or _______ percent of the total global spend.

Question

Quizplus · Accepted Answer

To find the percentage of the total global spend that Europe accounts for, divide the European market size by the global market size and multiply by 100. Calculation: ($15.64 million / $39.08 billion) * 100 = 0.04 * 100 = 40%.

The Marketing Research Industry Is a Huge One, Estimated to Be