________ research involves a semi-structured in-depth study of small samples in order to gain deep customer insights.

Question

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Qualitative research typically involves in-depth interviews or focus groups with small samples of individuals, aimed at uncovering detailed and nuanced insights about their opinions, attitudes, and behaviors. This type of research is well-suited for generating rich and descriptive data that can help inform key business decisions.

________ Research Involves a Semi-Structured In-Depth Study of Small Samples