When a company designs the research themselves but employs an outside marketing research agency to conduct its research, this agency is known as a _______ agency.

Question

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The term "fieldwork" commonly refers to the actual collection of data in marketing research. A fieldwork agency is a marketing research agency that specializes in conducting fieldwork, such as surveys or focus groups, on behalf of a client company. Choices A (fielddata) and D (fielddesign) are not commonly used terms in the industry, and choice B (fieldstaff) is too broad and does not specifically indicate a research agency.

When a Company Designs the Research Themselves but Employs an Outside