A document defining what the marketing research agency promises to do for its client, and how much it will cost is called which of the following?

Question

Quizplus · Accepted Answer

A research proposal is a document that outlines the scope, objectives, methodology, timeline, and budget for a particular research project. It also defines what the marketing research agency promises to do for its client, and how much it will cost. A marketing plan is a broader document that outlines the overall marketing strategy of a business, while a research brief is a document used to initiate a research project and outline the client's objectives and requirements. A marketing research report is a document presenting the findings of a completed research project.

A Document Defining What the Marketing Research Agency Promises to Do