The roles played by different household members in decision making vary with the type of product under consideration and the _______ of the buying process.
A)extent
B)stage
C)value
D)role

Question

Quizplus · Accepted Answer

The stage of the buying process can influence the roles played by household members in decision making. This is because different stages of the buying process require different types of decision making and different types of input from household members. For example, during the information search stage, different household members may be responsible for gathering information about different aspects of the product, while during the evaluation stage, different household members may be responsible for evaluating the product based on different criteria. Therefore, the stage of the buying process is an important factor to consider when determining the roles played by household members in decision making.

The Roles Played by Different Household Members in Decision Making