_______ criteria provide the grounds for deciding to purchase one brand or another.
A)Choice
B)Unmet
C)Latent
D)Loaded

Question

Quizplus · Accepted Answer

Choice criteria are the factors or attributes that consumers use to compare different brand options and ultimately decide which one to purchase. These criteria may include aspects such as price, quality, design, features, reputation, and customer service. By evaluating each option against their individual choice criteria, consumers can make an informed and satisfying purchasing decision.

_______ Criteria Provide the Grounds for Deciding to Purchase One