A buying situation where a company has little or no knowledge of the product they wish to purchase is:
A)Modified rebuy
B)New task
C)Straight rebuy
D)None of the above

Question

Quizplus · Accepted Answer

A new task buying situation is when a company is purchasing a product for the first time and has little or no knowledge about it. They must conduct thorough research and evaluation before making a purchase decision. Modified rebuy occurs when a company is familiar with the product but wants to make some modifications in their current supplier or specifications. Straight rebuy is when companies are regularly buying the same product without any changes. None of the above options suit the scenario.

A Buying Situation Where a Company Has Little or No