What is meant by "grey purchasing power"?
A)"Grey purchasing power" refers to the fact that retailers are increasingly sourcing product from low priced countries, not using manufacturers established channels of distribution, thereby creating a "grey market".
B)"Grey purchasing power" refers to the fact that the over 65-year-old market is of increasing importance for marketers.
C)"Grey purchasing power" refers to the fact that the over 45-year-old market is of increasing importance for marketers.
D)None of the above

Question

Quizplus · Accepted Answer

The Answer of What is meant by "grey purchasing power"?
A)"Grey purchasing power" refers to the fact that retailers are increasingly sourcing product from low priced countries, not using manufacturers established channels of distribution, thereby creating a "grey market".
B)"Grey purchasing power" refers to the fact that the over 65-year-old market is of increasing importance for marketers.
C)"Grey purchasing power" refers to the fact that the over 45-year-old market is of increasing importance for marketers.
D)None of the above

What Is Meant by "Grey Purchasing Power