What Is Meant by the Term "Cause- Related Marketing

What is meant by the term "cause- related marketing"?

A) Cause-related marketing is philanthropy where organizations give money to a charity or a cause not expecting any return for their donation, thereby boosting their corporate image
B) Cause-related marketing is a commercial activity by which businesses and charities or causes form a partnership with each other to market an image, goods or service for mutual benefit
C) Cause- related marketing is where a company adopts an issue or a concern and acts as a public advocate of the issue or concern
D) Cause- related marketing is where a company sets forward a long term marketing objective for a company to achieve. This objective helps form a company's mission statement