In general, who in the organization is not responsible for monitoring and analyzing the company's marketing environment?
A)Senior Management Team
B)Front line Staff
C)Separate Organizational Unit
D)All of the above

Question

Quizplus · Accepted Answer

Front line staff may not have the authority or expertise to monitor and analyze the company's marketing environment. This responsibility typically falls under the Senior Management Team or a separate organizational unit tasked with marketing research and analysis. Therefore, option B is the correct answer. Option A and C are not correct since senior management and a separate organizational unit are responsible for monitoring and analyzing the marketing environment. Option D is incorrect as it contradicts the correct answer.

In General, Who in the Organization Is Not Responsible for Monitoring