Cause-related marketing is a commercial, activity by which businesses and charities or causes form a partnership with each other in order to market an image, product or service for mutual benefit. Cause-related marketing works well when the business and charity have a similar _______.

Question

Quizplus · Accepted Answer

Cause-related marketing is most effective when the business and charity have a similar target audience, as this ensures that the marketing efforts are more targeted and relevant to the intended consumers. A shared budget or plan may be helpful, but these are not necessarily essential to the success of cause-related marketing. Location is also not a critical factor in most cases.

Cause-Related Marketing Is a Commercial, Activity by Which Businesses and Charities