What is "marketing myopia"?
A)Marketing myopia is where management are product focused rather than customer focused
B)Marketing myopia is where management fails to respond to technological change
C)Marketing myopia is where bureaucratic decision processes occur that stifle responses to change
D)Marketing myopia is where a company sees change as a threat and therefore defends the status quo

Question

Quizplus · Accepted Answer

Marketing myopia refers to a narrow-minded approach by companies where they focus solely on their product rather than understanding the needs and wants of their customers. This myopic approach results in failure to adapt to changing market demands and ultimately affects the company's long-term success.

What Is "Marketing Myopia