The design of an online presence needs to be directed at two key elements: business objectives derived from current situation analysis and _______ requirements.

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The design of an online presence should always consider the target audience. Knowing their demographics, preferences, and behaviors will help create a website that effectively engages and converts them into customers. Understanding their needs will also enable businesses to tailor their content, messaging, and design to meet those needs, which will ultimately contribute to achieving their business objectives. While competitor, political, and legal requirements are also important considerations, they are not as essential as knowing and addressing the target audience's needs.

The Design of an Online Presence Needs to Be Directed