_______ rates are an important metric used for online campaign measurement. These refer to the percentage of visitors to a website who leave the site after viewing only one page.

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Bounce rates refer to the percentage of visitors who navigate away from a website after viewing only one page. Click rates refer to the number of clicks on an advertisement or link. Conversion rates refer to the percentage of visitors who take a desired action on a website, such as making a purchase. View rates are not a common metric used for online campaign measurement.

_______ Rates Are an Important Metric Used for Online Campaign