Measurement of a company's online presence often involves looking at metrics such as _______ rates, which measure the number of clicks divided by the number of impressions for the ad.

Question

Quizplus · Accepted Answer

Click-through rates measure the effectiveness of an online advertising campaign by dividing the number of clicks by the number of impressions. This metric helps to determine how well an ad is performing and can provide insights into whether or not changes need to be made to improve its effectiveness. Bounce rates measure the percentage of visitors who navigate away from a website after only viewing one page, conversion rates measure the number of conversions (e.g. sales, sign-ups) divided by the number of visitors, and view rates measure the number of times a video is viewed. While these other metrics are important, they are not as directly related to measuring a company's online presence.

Measurement of a Company's Online Presence Often Involves Looking at Metrics