Social media _______ (input) metrics show how much input the company has into their social media activity e.g. number of posts, frequency, type of posts etc.

Question

Quizplus · Accepted Answer

The blank refers to a measure of the company's own actions on social media, which is best described as "activity." In contrast, "interaction" would refer to measures of engagement or communication with other users, while "performance" would encompass the overall impact or effectiveness of social media efforts. "Variation" does not make sense in this context.

Social Media _______ (Input) Metrics Show How Much Input the Company