Ethnographic research allows marketers to collect rich qualitative and quantitative data regarding online behaviour, through _______.
A) social media platforms
B) forums
C) chat rooms
D) all of the above
Correct Answer:
Verified
Q63: Netnography is based on _ research techniques
Q64: There are questions about the _ of
Q65: Social media differs from traditional media as
Q66: Online research methods answer questions about _.
A)what
Q67: _ media is the term commonly given
Q69: Secondary data about consumers can be collected
Q70: Companies need to be aware of the
Q71: _ is a research methodology that allows
Q72: Online user experience research is deeply rooted
Q73: Online research requires more careful design to
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