Netnography is the subject of criticism as many companies use online data without following the rules of ethical research. Researchers online should disclose their presence and the _______ of data collection.

Question

Quizplus · Accepted Answer

Ethical research requires that researchers disclose their purpose for collecting data. This is especially important in online research where individuals may not realize they are being observed or their data is being collected. The type or result of data collection may not necessarily require disclosure, and the cost of data collection is not relevant to ethical research practices.

Netnography Is the Subject of Criticism as Many Companies Use