_______ media is the term commonly given to internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content.
A) Social
B) Mass
C) Traditional
D) Impersonal
Correct Answer:
Verified
Q62: Social media offers _ i.e. real-time dialogue
Q63: Netnography is based on _ research techniques
Q64: There are questions about the _ of
Q65: Social media differs from traditional media as
Q66: Online research methods answer questions about _.
A)what
Q68: Ethnographic research allows marketers to collect rich
Q69: Secondary data about consumers can be collected
Q70: Companies need to be aware of the
Q71: _ is a research methodology that allows
Q72: Online user experience research is deeply rooted
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