Which of the following is not part of the promotional mix?

Question

Quizplus · Accepted Answer

Market research is not considered a part of the promotional mix. The promotional mix is made up of advertising, sales promotion, personal selling, public relations, and direct marketing. Market research is a separate component of a company's marketing strategy that involves gathering and analyzing information about consumer needs and preferences, industry trends, competitor strategies, and other factors that can impact a company's marketing efforts.

Which of the Following Is Not Part of the Promotional