Companies that coordinate their marketing communications tools to deliver a clear, consistent, credible and competitive message about the organization and its products employ which of the following strategies?

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Integrated Marketing Communications (IMC) is a strategy that harmonizes all the marketing communication tools such as advertising, promotions, personal selling, direct marketing, and public relations to present a uniform, credible, and competitive message about the organization and its products. The goal of IMC is to create a seamless customer experience, reinforce the brand image, and drive sales. Stakeholder Marketing Communications, Marketing Public Relations, and Corporate Identity Management are also important marketing communication strategies, but they don't fully capture the concept of IMC.

Companies That Coordinate Their Marketing Communications Tools to Deliver a Clear