The advertising _______ is the words, symbols and illustrations that are attractive and meaningful to the target audience.
A) message
B) platform
C) promotion
D) translation
Correct Answer:
Verified
Q35: Which of the following is a criterion
Q36: When developing an advertising strategy, which of
Q37: Developing an Integrated Marketing Communications (IMC) campaign
Q38: Media planners have two key media decisions
Q39: When media planners are deciding which particular
Q41: Why may a firm engage in trade
Q42: When executing an advertising campaign, a key
Q43: In order to protect consumers from deceptive
Q44: Which of the following is a public
Q45: Public relations is referred to as which
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