The growing trend towards multi-tasking means that many consumers are online while watching TV. Advertisers have responded to this by _______.

Question

Quizplus · Accepted Answer

Advertisers have responded to the trend towards multi-tasking by using all of the above strategies: creating live adverts, promoting consumer-generated ads, and inviting consumers to visit company/brand websites. Live adverts capture the attention of viewers who are multi-tasking, while consumer-generated ads help to engage consumers who are online. Inviting consumers to visit company/brand websites provides additional opportunities for engagement and interaction.

The Growing Trend Towards Multi-Tasking Means That Many Consumers Are