Which of the Following Statements Is True

Which of the following statements is true?

A) If the promotion has attracted new buyers who find that they like the brand, repeat purchases from them may give rise to a neutral long-term effect
B) Sales promotions tend to attract new buyers of the brand during the promotional period rather than existing buyers
C) Sales promotions tend to attract existing buyers of the brand during the promotional period rather than new buyers
D) Where the promotion has caused consumers to buy the brand only because of its incentive value with no effect on underlying preferences, the long term effect may be negative