Which of the following is a factor driving the rise in expenditure on sports sponsorship?

Question

Quizplus · Accepted Answer

The ability to attract a broad cross-section of the community is a factor driving the rise in expenditure on sports sponsorship. This is because sports sponsorship provides brands with the opportunity to reach a diverse audience and connect with consumers on an emotional level through their passion for sports.

Other factors such as media meshing, digitization, and declining cost of media advertising may also contribute to the rise in expenditure on sports sponsorship, but they are not as significant as the ability to attract a broad cross-section of the community.

Which of the Following Is a Factor Driving the Rise