The Media Vehicle Decision Refers to the Media Planners' Choice

The media vehicle decision refers to the media planners' choice of which of the following?

A) The choice of media scheduling, i.e. prime time or off-peak
B) The choice of prime media, i.e. the press, cinema, television, posters, radio, or some combination of these
C) The choice of secondary media, i.e. the internet, telemarketing, direct mail or some combination of these
D) The choice of a particular newspaper, magazine, television spot or poster site