Companies such as Ryanair and Aldi focus on providing _______ value to customers. They understand that one of the most powerful motivations to purchase is because a product is perceived as being cheaper than those offered by competitors.

Question

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Ryanair and Aldi both have a reputation for being "budget" brands, focusing on providing low prices to customers. This means that their primary value proposition is centered around offering products at a lower price point than their competitors.

Companies Such as Ryanair and Aldi Focus on Providing _______