Service marketers have argued for a 7-Ps approach for their marketing mix, instead of the traditional 4-Ps approach. What are these 3 extra Ps?

Question

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The three extra Ps in the 7-Ps approach are People, Physical Evidence, and Process. People refers to the employees and customers involved in the service experience, Physical Evidence includes the tangible elements that contribute to the overall experience, and Process refers to the steps taken to deliver the service. Option A and C are similar but do not include the important aspect of Process, while Option B includes Productivity instead of Physical Evidence which is not considered one of the 7 Ps.

Service Marketers Have Argued for a 7-Ps Approach for Their