The societal marketing concept is a newer business orientation which has emerged in recent years. This societal marketing concept is frequently referred to as _______ marketing.

Question

Quizplus · Accepted Answer

The societal marketing concept is focused on promoting sustainable development and meeting the needs of the present generation without compromising the ability of future generations to meet their own needs. Therefore, A) sustainable marketing is the best choice. B) Attainable marketing and C) Reliable marketing do not accurately capture the essence of this concept. D) Relationship marketing is a different concept altogether, focused on building and maintaining long-term relationships with customers.

The Societal Marketing Concept Is a Newer Business Orientation Which