Why is innovation so important in marketing orientated companies?

Question

Quizplus · Accepted Answer

Innovation in marketing orientated companies is important because it enables the development of new products that meet the changing needs and preferences of customers. This is crucial for staying competitive and maintaining customer satisfaction. Innovation can also lead to improved efficiency and effectiveness in production processes, but this is not the primary reason why it is important in marketing orientated companies. Developing new products faster or creating new organizations may be beneficial, but again, these reasons are not specific to marketing orientated companies.

Why Is Innovation So Important in Marketing Orientated Companies