Which of the following strategies involves a firm seeking a cost advantage with one or a small number of target market segments?

Question

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Cost focus is the strategy of seeking a cost advantage in a narrow market or with a small number of target market segments. This involves producing products or services at a lower cost than competitors and selling them at a lower price in order to gain a competitive edge. The other options (Differentiation focus, Cost Leadership, Differentiation) do not involve targeting a small number of market segments with a cost advantage, but rather focus on differentiation or a broader cost advantage.

Which of the Following Strategies Involves a Firm Seeking a Cost