Marketing planning is the process by which businesses _______.

Question

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Marketing planning involves analyzing the environment, setting goals and determining the best course of marketing action, and implementing those decisions. Selecting the marketing mix (A) and target market (C) are important components of the planning process, but they are not the only aspects. Creating a business mission and vision (D) is a separate step that may be incorporated into the planning process but is not required for marketing planning.

Marketing Planning Is the Process by Which Businesses _______