The basic premise of the marketing concept is that its adoption will reduce business costs.

Question

Quizplus · Accepted Answer

The basic premise of the marketing concept is not about reducing business costs, but rather about identifying and satisfying customer needs and wants in a profitable way. While improving customer satisfaction and loyalty can potentially lead to reduced costs in the long run, the primary goal of the marketing concept is to increase revenue and profitability.

The Basic Premise of the Marketing Concept Is That Its