Marketing not only fulfills needs, but also creates unnecessary wants.
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Q146: An external market audit analysis covers the
Q147: As marketers have not been good at
Q148: Customer value depends solely on how a
Q149: Marketing orientated companies get close to their
Q150: Customer value is created by developing and
Q152: The underlying premise of planning is that
Q153: The marketing concept is seen as the
Q154: The production orientation assumes that the purpose
Q155: Place involves trying to place products at
Q156: A key challenge for marketers is to
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