The O'Brien Company sells two products,A and B,with contribution margin ratios of 40 and 30 percent and selling prices of $5 and $2.50 a unit.Fixed costs amount to $72,000 a month.Monthly sales average 30,000 units of product A and 40,000 units of product B.
Required:
a. Assuming that three unts of product are sold for every four unins of product , calculate the dollar sales volume necessary to break even.
b. As part of its cost accounting routine, O'Brien Company assigns in fixed costs to each prochuct each month. Calculat the break-even dollar sales volume for each product.
c. O'Brien Company is considering spending an additional a month on advertising, giving more emphasisto product andless emphasis to prochuct . If its analysisis correct, sales of prochuct will increase to 40,000 units a month, but sale of product B will fall to 32,000 units a month Recalculate the break-even sales volume, in dollars, at this new product mix. Should the proposal to spend the additional a month be accepted?
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