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The O'Brien Company Sells Two Products,A and B,with Contribution Margin A A

Question 107

Essay

The O'Brien Company sells two products,A and B,with contribution margin ratios of 40 and 30 percent and selling prices of $5 and $2.50 a unit.Fixed costs amount to $72,000 a month.Monthly sales average 30,000 units of product A and 40,000 units of product B.
Required:
a. Assuming that three unts of product A A are sold for every four unins of product B B , calculate the dollar sales volume necessary to break even.
b. As part of its cost accounting routine, O'Brien Company assigns $36,000 \$ 36,000 in fixed costs to each prochuct each month. Calculat the break-even dollar sales volume for each product.
c. O'Brien Company is considering spending an additional $9,700 \$ 9,700 a month on advertising, giving more emphasisto product A A andless emphasis to prochuct B \mathrm{B} . If its analysisis correct, sales of prochuct A \mathrm{A} will increase to 40,000 units a month, but sale of product B will fall to 32,000 units a month Recalculate the break-even sales volume, in dollars, at this new product mix. Should the proposal to spend the additional $9,700 \$ 9,700 a month be accepted?

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