Which of the following promotions exemplifies the use of a fixed-ratio schedule of reinforcement?
A)A café prints "You are a winner" on a random one-twelfth of its coffee lids; patrons receiving such a lid can redeem it for a free beverage.
B)A café offers its customers a punch card.Each time a patron purchases a beverage,a hole is punched; when ten holes are punched,the patron receives a free beverage.
C)A café offers each patron an early morning two-for-one free-beverage-with-purchase deal from 5 to 6 a.m.on Monday mornings.
D)Now and then,a café announces a two-for-one deal.

Question

Quizplus · Accepted Answer

The punch card offered by the café is an example of a fixed-ratio schedule of reinforcement. The reward (free beverage) is delivered only after a fixed number of behaviors (in this case, the purchase of ten beverages) have been completed. This creates a consistent pattern of reinforcement, which can increase the likelihood of the behavior being repeated.

Which of the Following Promotions Exemplifies the Use of a Fixed-Ratio