According to economist Jesse Shapiro, every extra commercial you view adds one more positive memory of the product to your long-term memory increasing your positive impression of the product, a process Shapiro refers to as the serial positioning effect.

Question

Quizplus · Accepted Answer

The statement is false. The serial positioning effect refers to the fact that people tend to remember the first and last items in a series better than the middle items. It has nothing to do with the impact of commercials on memory or brand impressions.

According to Economist Jesse Shapiro, Every Extra Commercial You View