Greg is watching television when a beer commercial comes on that he has seen many times.In this commercial, a boy goes to a cool party, sees an attractive girl, flashes his favorite beer, and gets the girl.A year later, a friend asks Greg where he met his girlfriend, and he relates a scenario very similar to the beer commercial, although his girlfriend does not remember any alcoholic beverages being served at this small "party" where they met.According to Jesse Shapiro, Greg's creation of a "memory" that never really happened occurred because advertisers are attempting to

Question

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The scenario described in the beer commercial may have influenced Greg's memory and caused him to create a false memory of meeting his girlfriend in a similar situation. This is an example of how advertisers can "jam" or interfere with people's memories by presenting them with misleading information.

Greg Is Watching Television When a Beer Commercial Comes on That